Branded Content Agency
One area of great focus for us in the production of branded content is the creation of a content calendar for our clients. This enables us to plan, develop, build and communicate these branded content stories effectively across the year, supporting our clients’ commercial and marketing objectives. To keep costs to a minimum, WordWide might, for instance, generate a series of articles around a particular topic, supported by video content – all of which is then drip fed into a comprehensive distribution strategy over a period of weeks or months, backed up by full results analysis. We have found within organisations, that once we start looking for ideas for branded content opportunities, the possibilities become almost endless – the challenge becomes more a task of curation.
A final emphasis when looking at the development of branded content for our clients is the full use of our in-house research and analysis department, whose job it is to analyse and measure the results from all our campaigns. Issues such as audience targeting, content form, platform choice and distribution options all fall under this watchful eye, to ensure maximum return on investment for any branded content campaign.