Social Media | Word Wide

The best of Halloween’s branded content

9th November 2015 by miranda Leave a Comment

A content marketing agency will always feel the excitement coming up to Halloween. And why wouldn’t we? It’s worth £300 million in the UK alone every year, and it’s a great opportunity for businesses to flex their creative muscles in terms of creating branded content. We love the challenge… This year was no exception in terms of great campaigns, and we share our favourites with you below.

Burger King – Hallowe’en Whooper Sandwich

This bbq flavoured black burger bun caused quite a stir this year. Already very successful in Japan, this year it appeared on UK menus for the first time. Now we love this branded content for a few reasons. It’s a genuinely interesting talking point in terms of visuals, who can turn away from a poster of a burger encases in a black bun? It reflects the humorous and jovial feel of hallowe’en whilst still capturing the weird spookiness. And it compels you to want to taste it! (FYI – it was very tangy and we don’t want to talk about this hastag).

Cadbury Graveyard

This was a seriously clever London content marketing campaign, evoking memories of chocolate bars from years gone by. Inviting users to vote for either the Fuse or Cadbury’s Marble using a spooky animation of a graveyard, it engages both fans of the long-dead confectionary and arouses the interest of those too young to have tried them. Users then entered into a competition to win a taste of the discontinued choc

LG- So real it’s scary

Ok, so this one is pretty old now, but we love it so much we had to include it here. This branded content has it all: humour, spookiness, impressive technology, and genuinely sharable content. If you haven’t seen it, head over to YouTube now and give it a watch. We won’t spoil it for you.

Sharing your branded content via email – 3 ways to drive email sign ups

22nd October 2015 by miranda Leave a Comment

So your London content marketing agency has sorted you out with some truly decent branded content. You’ve got an outreach plan to execute, you’re ready to go right? But have you thought about giving your email subscriber lists a push? You’ve spend money on great content, and email is one of the easiest ways to share it, so it’s a good idea to make sure you’re reaching as many relevant people as possible. Today, we share our quick tips on driving people to sign up to your branded content emails.

Site pop ups

No, we haven’t gone mad. Once the preferred tactic of spam-loving content marketing agencies, pop ups are back! These don’t have to be irritatingly popping up constantly, taking no notice of the user batting it away. They can be quite sophisticated things these days. Using cookies they can detect if a user has already signed up or stated that they are not interested. So you’re not going to annoy your visitors. WordPress have some great plugins that are very easy to set up as a starting point.

Play the exclusivity game

You need to give people a reason to want to sign up to receive your branded content. One easy way of driving this desire is to offer a ‘one day only deal’ or some kind of exclusivity linked to signing up at a particular time. For example, you could offer them something that only they will get by signing up today e.g. access to a resource. Make you make use time-sensitive language too, like ‘for a limited time only’ This is a proven method in ecommerce retail, and it’s a canny idea for content marketing too.

Use a Twitter card.

This is similar to a pop up, but less invasive. It’s basically a sponsored Twitter advert, that will appear on a chosen audience’s timeline. They are customisable, and mean a user can quickly tap in their email address without navigating away from what they’re doing – brilliant!

Be sure to track the success of these techniques, and refine and change them as and when needed. Data is your friend!

Content Marketing London social tips: 5 cardinal social media sins and how to avoid them

13th October 2015 by miranda 2 Comments

We like to think we’re a generous bunch here at Word Wide, and not your usual content marketing agency. So to help you out with your branded content plans, we have decided to compile a list of the top five social media sins that can catch businesses out. Warning: the below countdown may cause some toe-curling:

Misplaced user-generated content

We are all for a bit of audience anticipation, but before you invite your audience to interact with you, it’s sensible to do a quick common sense check before posting. You only have to google #ImaMetsFanBecause or #AskBoris to see why. If you think a hashtag can be hijacked, don’t use it.

Buying your audience

Do not even contemplate doing this. It may seem a tempting quick fix to building engagement, but it will do you more damage in the long run. Most people can smell an account that buys likes or followers a mile off. It’s not a credible audience and everyone will know it.

Over-enthusiast posting

We’ve all encountered business accounts like this, and it’s fair to say they usually last a day before we hit UNFOLLOW in a rage. Posting regularly is important, but spamming your customer base with constant updates and excessive branded content is not going to make you very popular.

Never posting at all

On the opposite end of the scale, it can be just as bad to let your accounts lie dormant. If you haven’t got time for regular updates, make sure that you schedule in some posts to go out over the next few days when you do log on.

Don’t feed the trolls!

Business social media accounts will more often than not be treated as an outlet for any disgruntled customers. If this does happen, try and direct the conversation away from the public arena by asking for their email address and reassuring them that their problem will be dealt with. Some companies run an extra social account to ask as a kind of “helpdesk”. This is a smart move if you get a lot of customer queries, as it ensures any negativity is kept away from your main account.

Happy guilt-free social media-ing!

Disciplines