Love it or loathe it, Christmas is on its way! And synonymous with writing a letter to Santa, stocking up on mince pies and gradually looking more and more like a Christmas pudding is the annual surge in businesses’ Christmas branded content. Many a Content marketing agency will seek to plan their Christmas content in January, such is the buzz around getting it right. So we’ve decided to help get you in the spirit by taking a look at a couple of our all time favourite pieces of Xmas branded content to understand what exactly makes Festive content ‘work’.
John Lewis – The Bear & The Hare
If you didn’t shed a tear at this in November 2013, you are made of stone for sure. Centering on a bear who had never seen Christmas due to hibernation, his faithful hare friend gifts him an alarm clock so he can enjoy the festivities for the first time. “Give someone a Christmas they’ll never forget” says John Lewis. As saccharine as it is, the story is undoubtedly gorgeous, and resonates with us all whether we like it or not. John Lewis produced a range of accompanying merchandise, including an animated e-book. Sales of their twin-bell alarm clocks increased by 55% the week after the branded content launch. Impressive! Check out their latest campaign ‘man on the moon’ online now…
True icons of Christmas since 1995, the Coca Cola Christmas trucks leaves us in no doubt that “the holidays are coming”. This is one exemplary story of branded content success, as our western image of Santa Claus in red and white originates from the soft drink giant. As mad as this seems, the appearance of the Coca Cola truck advert on our screens is one of the most anticipated in the festive season. You can even see the truck in all it’s glory on its UK tour.
The Festive season simply hasn’t been the same since Woolworths left our high streets. Everyone remembers the celebrity packed ads from the 80’s. It was one of those advertising campaigns that every member of the family could enjoy. We particularly remember the 83′ Christmas show which left a soundtrack ringing in the ears of all who heard it for the next several months…Branded content that you can remember.
What are your favourite Christmas branded content campaigns, and why do they speak to you? We’d love to hear from you in the comments section below.
Posted by London Content Marketing: WordWide
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