Have you thought about displaying your branded content on a fancy one page website? They really are the latest thing in London’s content marketing world. They definitely look great and provide a unique user experience, but are they worth the time and expense?
The Costa Experience is a really cool example. This is an informational page, with a subtle hint to getting the reader to visit Costa and pick up a coffee. This is packed with genuinely interesting facts about how your coffee is made and ends up in store, and looks beautiful of course. It’s shareable, lends itself well to social media and educates their audience about the brand.
So they’re great for consumer brands like Costa, but what about more more luxury brands? Well Swiss Airlines has a brilliant site which let’s you experience a day in the life of their crew. This branded content offering is very comprehensive, with videos and interactive infographics included too. Again, this is a great branding exercise that informs and inspires with stunning visuals.
So should this one page beauties replace multi-page sites? In two words, absolutely not. They are a fantastic branded content solution to special projects or promotions. You may be able to simplify a dense, information-heavy site into a one pager to target a certain demographic. But this should not replace your regular site offering, it should enhance it. Of course it very much depends on your industry, and they are naturally going to fit better with certain brands than others.
So remember to consider your aims carefully before looking into the one page option, and make sure you consult a specialist content marketing agency to get their advice.
P.s. We couldn’t do a one page site without shouting about this beauty
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