Despite the term content marketing becoming ubiquitous, developing an effective content marketing strategy can often be less than straightforward for many larger companies. Issues such as legacy content assets, in-house staff and technological resources and current partner agency capability all need to be considered. The good news is that, for organisations that believe that content can give them a clear competitive advantage, and that are prepared to commit to a strategic plan, immediate and dramatic results can be achieved in terms of engagement, action and sales. It can also be a great deal of fun.
As a specialist content marketing agency, WordWide has led the field in branded content and its distribution, tying together the distinct elements of creative (words, illustration, video) with a clear platform strategy (PC, tablet, mobile), all feeding into a robust distribution plan (social, media partnerships, content networks), delivering high volumes of targeted and engaged audiences to the brands we work for.
Content Marketing London
WordWide’s experience has shown us that, often in the first instance, our prospective clients are very hungry for insight into content marketing, supported by relevant case studies and analytical results. In addition it can be very helpful to both analyse competitor content marketing activity (although it is often limited), plus brainstorm ‘editorial’ ideas to bring the concept of branded content to life. To this end we often suggest holding a meeting to discuss the whole of the above at our headquarters for content marketing in London – we have our office in Oxford Circus, which includes a full HD film/photographic studio for the video element of the work we execute. There is no obligation for this, and we see it as a useful calling card for our work.