As tempting as it might be to put ‘Click here for immediate free cash delivery’ as your email subject line, as a London content marketing agency, we would not recommend it. You want something that will not only drive open rates of your emails, but encourage users to explore your site and your branded content. So taking some time out to revise your sales email subject lines is advisable.
Firstly, you want to make sure that it doesn’t trigger the interest of your potential customers’ spam filters. To do this you need to avoid words such as “free”, “help” and “reminder”. We could go on, but this blog post pretty much has it covered with an exhaustive list. And any decent email service will have a spam checker tool.
Another tip is to include a question in the subject line. If you can arouse a person’s curiosity, all the better. People love questions, and most find it odd to see a question without an answer. If they’re as nosy as we are, they’ll click ‘open’ to find out the answer.
Make sure you experiment too, A/B testing is your best friend in this game. Test the same email content with different email subject lines to track the success of both. Any Content Marketing Agency will agree – this is the kind of evidential data that will keep your email strategy in check.
A great tip is to use localisation tools to make your subject line more personal. If you can include details of their location too, all the better. I still can’t help but open an email that exclaims my name and city in the subject line.
Whatever you do, make sure you keep reviewing and testing. If a certain email subject line doesn’t work, don’t spam the world until it gets results. But do remember it’s not just subject lines that affect your open rates, there are many other factors. Maybe we will write a blog about them one day, watch this space…