Brand guidelines are ubiquitous in London content marketing agencies and design studios alike. They act as a bible for everyone from designers, printers, copywriters, sponsors and affiliates, and serve to ensure that branding is never diluted and always consistent. This all sounds a bit formal and dull, but they can be things of beauty in themselves. Take a look at these fine examples:
1. The Beano
Created by designer Wayne Hemingway, these guidelines are something a little bit special. Nostalgic and charming, it features stunning original Beano patterns from yesteryear. Completely gorgeous and doesn’t skimp on the details.
2. Jamie Oliver
More of a brand than a person these days, Jamie’s guidelines for anything and everything he puts his name to is a great example of a very comprehensive brand guideline document. The level of detail that has gone into explaining the tone of the brand is remarkable. There’s no excuse for accidentally using his brand wrongly. Click here to read the full 104 page whopper of a document. Branded content perfected.
3. Nike football
Simply too sexy not to mention, this is a beautiful and bold brand book that, whilst not particularly wordy, still communicates Nike’s core values over 92 pages. The stunning photography makes this worth a look.
4. Channel 4
Trying to create brand guidelines for a whole television channel is no mean feat. Shorter than others featured in this list, but still a concise account of how to accurately present the network. Their copy guidelines are a pedant’s dream too, nothing is left to chance here. Bravo! Click here to have a look
We hope that you feel inspired to jazz up your own brand guidelines. Whilst a 100 page extravaganza of typography and imagery is not necessary for most businesses, people you work with will thank you in spades for nailing down the basics in defining your branded content.