Now we really have set ourselves a content marketing agency challenge here. We wanted to compile a list of some great free SEO tools that are out there to help all types of online businesses. The trouble is, the internet is awash with them. So we decided to try and list our top 3. If you want your branded content to get seen, search engine optimization is a must. Enjoy!
Moz is a fantastic resource and starting point for those who are new to SEO, and their free Mozbar is a handy little download for your browser. For SEO research and analyzing competitors sites, it’s a great start. By simply downloading it, you can view statistics such as domain authority, keyword ranking difficulty and other insightful on-page elements Not only do they provide great free tools such as the Mozbar, but Moz’s “how-to” guides are so useful for the novice SEO. Their beginners guide to SEO is a must-read.
- Screaming Frog
It’s ok. No actual frogs are harmed here, but it is a more technical SEO tool. So we will leave this one to those who have a bit of experience in the field. Nonetheless, it’s an invaluable tool to crawl your site. With their free SEO spider, you can crawl up to 500 URLS for free, helping to diagnose broken links, errors, show redirects and many other SEO issues that can affect your rankings. If your branded content is sitting on a hidden page, no one is going to see it! Check out the Screaming Frog tool here .
This is a top choice if you’ve handed your SEO over to different companies in the past, and are a bit unsure of dodgy links. The last thing you want is for it to be made harder to find your branded content due to search engine penalties. To lessen your chance of getting penalised by Google, this backlink removal tool cleverly looks at your site to check for anything that might raise a red flag. All you do is type in your URL. Simple.