So your London content marketing agency has sorted you out with some truly decent branded content. You’ve got an outreach plan to execute, you’re ready to go right? But have you thought about giving your email subscriber lists a push? You’ve spend money on great content, and email is one of the easiest ways to share it, so it’s a good idea to make sure you’re reaching as many relevant people as possible. Today, we share our quick tips on driving people to sign up to your branded content emails.
- Site pop ups
No, we haven’t gone mad. Once the preferred tactic of spam-loving content marketing agencies, pop ups are back! These don’t have to be irritatingly popping up constantly, taking no notice of the user batting it away. They can be quite sophisticated things these days. Using cookies they can detect if a user has already signed up or stated that they are not interested. So you’re not going to annoy your visitors. WordPress have some great plugins that are very easy to set up as a starting point.
- Play the exclusivity game
You need to give people a reason to want to sign up to receive your branded content. One easy way of driving this desire is to offer a ‘one day only deal’ or some kind of exclusivity linked to signing up at a particular time. For example, you could offer them something that only they will get by signing up today e.g. access to a resource. Make you make use time-sensitive language too, like ‘for a limited time only’ This is a proven method in ecommerce retail, and it’s a canny idea for content marketing too.
- Use a Twitter card.
This is similar to a pop up, but less invasive. It’s basically a sponsored Twitter advert, that will appear on a chosen audience’s timeline. They are customisable, and mean a user can quickly tap in their email address without navigating away from what they’re doing – brilliant!
Be sure to track the success of these techniques, and refine and change them as and when needed. Data is your friend!