Content Marketing | Word Wide

Content Marketing Inspiration – The One Page Website

8th December 2015 by miranda Leave a Comment

Have you thought about displaying your branded content on a fancy one page website? They really are the latest thing in London’s content marketing world. They definitely look great and provide a unique user experience, but are they worth the time and expense?

The Costa Experience is a really cool example. This is an informational page, with a subtle hint to getting the reader to visit Costa and pick up a coffee. This is packed with genuinely interesting facts about how your coffee is made and ends up in store, and looks beautiful of course. It’s shareable, lends itself well to social media and educates their audience about the brand.

So they’re great for consumer brands like Costa, but what about more more luxury brands? Well Swiss Airlines has a brilliant site which let’s you experience a day in the life of their crew. This branded content offering is very comprehensive, with videos and interactive infographics included too. Again, this is a great branding exercise that informs and inspires with stunning visuals.

So should this one page beauties replace multi-page sites? In two words, absolutely not. They are a fantastic branded content solution to special projects or promotions. You may be able to simplify a dense, information-heavy site into a one pager to target a certain demographic. But this should not replace your regular site offering, it should enhance it. Of course it very much depends on your industry, and they are naturally going to fit better with certain brands than others.

So remember to consider your aims carefully before looking into the one page option, and make sure you consult a specialist content marketing agency to get their advice.

P.s. We couldn’t do a one page site without shouting about this beauty

Luxury Branded Content

8th December 2015 by miranda Leave a Comment

A couple of weeks ago, British Airways launched a stunning piece of branded content, a luxury in-flight magazine for their first-class cabin customers. Well, it’s less of a magazine and more of a book-like gift, check out what the publishers say about it here. It got us to thinking about how content marketing agencies in London and beyond help prestige brands capture the attention of their discerning customers. It’s a tough one for luxury brands as they must uphold the perfect combination of aspiration, confidence and exclusivity. Luxury brands have traditionally been a little shy of keeping up with the Jones’ in terms of innovative branded content. Let’s take a look at a couple of noteworthy examples.

Fashion, beauty and fragrance brand Chanel really know what they are doing when it comes to content marketing. On their website, they have a subpage charting their history through beautiful photography. You can almost smell the eau de parfum as your scroll through! Chanel also have their own news site for their customers to keep abreast of their latest movements. We love this interactive timeline especially, they certainly know how to make their customers feel very special. The key here is the celebration of Chanel’s proud history, but still inspiring excitement about the brand’s future.

Land Rover have since launched a downloadable customer magazine called OneLife which also ups the exclusivity factor. Videos, gorgeous imagery and exclusive content make the publication a great added-value tool for current customers, as well as making non-Land Rover owners drool with jealousy.

Branded content in the luxury industry seems like a doddle, but some more historic brands have certainly found it hard to engage with today’s digital market. The need for great content that can perform on multiple platforms, retain loyal customers and attract new ones is a challenge that most content marketing agencies face.

London Content Marketing Tips: Our Top 3 Free SEO tools for getting your branded content seen

29th October 2015 by miranda Leave a Comment

Now we really have set ourselves a content marketing agency challenge here. We wanted to compile a list of some great free SEO tools that are out there to help all types of online businesses. The trouble is, the internet is awash with them. So we decided to try and list our top 3. If you want your branded content to get seen, search engine optimization is a must. Enjoy!

Mozbar

Moz is a fantastic resource and starting point for those who are new to SEO, and their free Mozbar is a handy little download for your browser. For SEO research and analyzing competitors sites, it’s a great start. By simply downloading it, you can view statistics such as domain authority, keyword ranking difficulty and other insightful on-page elements Not only do they provide great free tools such as the Mozbar, but Moz’s “how-to” guides are so useful for the novice SEO. Their beginners guide to SEO is a must-read.

Screaming Frog

It’s ok. No actual frogs are harmed here, but it is a more technical SEO tool. So we will leave this one to those who have a bit of experience in the field. Nonetheless, it’s an invaluable tool to crawl your site. With their free SEO spider, you can crawl up to 500 URLS for free, helping to diagnose broken links, errors, show redirects and many other SEO issues that can affect your rankings. If your branded content is sitting on a hidden page, no one is going to see it! Check out the Screaming Frog tool here .

Remove’em

This is a top choice if you’ve handed your SEO over to different companies in the past, and are a bit unsure of dodgy links. The last thing you want is for it to be made harder to find your branded content due to search engine penalties. To lessen your chance of getting penalised by Google, this backlink removal tool cleverly looks at your site to check for anything that might raise a red flag. All you do is type in your URL. Simple.

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