A content marketing agency will always feel the excitement coming up to Halloween. And why wouldn’t we? It’s worth £300 million in the UK alone every year, and it’s a great opportunity for businesses to flex their creative muscles in terms of creating branded content. We love the challenge… This year was no exception in terms of great campaigns, and we share our favourites with you below.
Burger King – Hallowe’en Whooper Sandwich
This bbq flavoured black burger bun caused quite a stir this year. Already very successful in Japan, this year it appeared on UK menus for the first time. Now we love this branded content for a few reasons. It’s a genuinely interesting talking point in terms of visuals, who can turn away from a poster of a burger encases in a black bun? It reflects the humorous and jovial feel of hallowe’en whilst still capturing the weird spookiness. And it compels you to want to taste it! (FYI – it was very tangy and we don’t want to talk about this hastag).
This was a seriously clever London content marketing campaign, evoking memories of chocolate bars from years gone by. Inviting users to vote for either the Fuse or Cadbury’s Marble using a spooky animation of a graveyard, it engages both fans of the long-dead confectionary and arouses the interest of those too young to have tried them. Users then entered into a competition to win a taste of the discontinued choc
LG- So real it’s scary
Ok, so this one is pretty old now, but we love it so much we had to include it here. This branded content has it all: humour, spookiness, impressive technology, and genuinely sharable content. If you haven’t seen it, head over to YouTube now and give it a watch. We won’t spoil it for you.